Social licence: why some companies still don't get it, and how it will cost them
- Excerpt in Financial Review
'Expectations do not shift overnight'
Nicole Gillespie, associate professor of management at University of Queensland Business School, says: “I would argue that expectations do not shift overnight. Community expectations do evolve over time. It takes time for that shift to occur.”
Marc Stigter, strategist and author of Boards that Dare, adds: “I don’t think consumer expectations are changing quickly.”
Rather, the public is becoming aware of the way in which companies and institutions behave, partly thanks to the plethora of news channels and social media. As Stigter says: “Views are travelling much faster. All those things are being brought to the forefront more prominently.”